The way we do it is to have the less energetic genres play at the beginning of the night and work our way up to higher BPMs. Single room events are cheaper to throw because the venue fee is usually cheaper. The downside is that they are harder to promote, because they offer less variety to the crowd. You are typically only catering to one type of crowd bass heads, hard dance heads, etc. After you have a venue picked and your budget set, you can start looking at potential lineups.
Start with your headliner slots first and work your way down to the locals. This way, you can be sure not to over book the party with too many acts or go over budget. Generally, you will want one hour slots for each act. If your party runs pm to am, you will need 6 acts per room.
One way we add more artists to a lineup is to have back-to-back sets for artists of the same style. There are a lot of ways to choose local talent. Some people book their friends. Some book whoever will play for free. First off, make a list of everyone in the area who you could possibly want to book. If artists get booked too often, it will wear out the novelty and not pull as big of a crowd.
The agent's job is to protect the artist by making sure their image is properly represented and the artist gets paid. Most agents are pretty quick to respond to you and will get back to you within a couple minutes or hours, but some may take up to several weeks to make any progress on a booking.
You can more accurately plan your schedule after you have done it a couple times and if you have an idea of which booking agency you're going to get the artist through at the beginning of the planning process.
When initially contacting an agent, it will almost always be through email. When writing to an agent, you should make it professional, but keep it as short as possible. Negotiating price is a pretty standard procedure that can intimidate a lot of new promoters.
You need to understand that sometimes the artists can get very high booking fees in their home country or local area.
One-off events for international artists can be fairly pricey. If you offer too little, the agent might not even respond to you. After the artist price is negotiated and most of the details have been worked out, the agent will send you a contract with the details and some general conditions. There will be a technical rider with the gear they need and a personal rider with what they want to drink, eat, or any transportation requirements, like a limo for the much larger acts.
After the contract is signed and the deposit has been made, the agent will send you the press kit. This contains all the information that should be displayed when promoting the artist. It will contain a logo, headshots, a description for the Facebook page, and some social media links. After you get this package, forward it on to your graphic designer with the instruction on which items to include on the artwork. The best way to contact them is to either find their email on their Facebook page and send them a short email with the details and an offer, or just add them as a friend and give a short introduction, details, and offer.
Some local artists use contracts, but most will just use the emails or messages you send them as agreements. The way it normally works is you would have all the cash in envelopes with the artist name written on the envelope. When the artist comes in the door or at the end you give them the payment. Sometimes the local artists will give you a contract that might require a deposit a couple of days before the event, but it's not normally the case.
Your Facebook event page will be the main point of contact for people attending your event. If the information on the event page is disorganized or confusing, it's going to cause people to not attend.
When you create the event page, make sure you do it from your company Facebook page. Your page will have people who subscribed to your event list and they will be notified whenever you create a new event. Add all the co-promoter companies as admins so all of their subscribers are also notified. When you're first creating the page, make sure you create it as a public event.
After you create the page, you can't change the visibility settings and if you create a private event, it's going to be much harder for people to find your event. Scheduling can be a very simple or complex task depending on how large your event is and how many events you plan at one time. We try to use scheduling so our team has a good idea of when which kind of promoting needs done at which part of the process.
When we're planning one event at a time, we can come up with a fairly accurate schedule, but it can easily be thrown off by any small disturbance. The artwork can show up a week late, the headliner's agent might be on vacation and not responding, there may be issues finding the right DJs.
Something always comes up and throws the schedule off. If we're planning 5 events at once, we just throw scheduling to the wind and use our instincts and experience to judge it because we would spend all of our time updating schedules and not actually get any work done. Here's a basic outline for a schedule. You can place time values next to the items and place them in a Gantt chart or calendar to find out how far ahead you need to be planning for an event.
We typically use two to three months as the minimum planning period for a small event. The artwork for your event has the ability to make or break your party. For consistency sake, all of your artwork should have the same branding style across all the templates. Unless you have a lot of experience with graphic design, I recommend you hire a designer who has worked with other promotion companies. Many of our graphic designers are from Europe or across the country.
Flyers have always been the most important piece of artwork for raves. Many times, the headliner will have headshots or promo pictures that their agent will give you to put on the flyer. Most designers will have the common sense to make it look good. Banners are mostly just used for the Facebook event page, but they can also be used for individual promoter profiles.
You should check for the most recent update, but the dimensions are currently px by px. The banner should include the event name, date, location, and production company logo at the bare minimum.
You may also want to include the headliner logos, headliner headshots, and possibly the local acts typed out. These squares can also be used on Instagram and other social networking sites to raise awareness. The profile picture should be the most simplistic of all the artwork. Depending on how the flyer was designed, we sometimes just crop the flyer to a square and use that as a profile picture. Artist spotlights are an additional method of promoting that should only be reserved for huge parties because of the extra costs involved.
Any decent graphic designer can knock a batch of these out in a couple minutes because they would create one template then switch out the artist logos and headshots for each one. When posting the artist spotlights, you should schedule a couple of them maybe 2 a week in the weeks leading up to the event.
Videos are one of the most effective way of promoting your event. You should throw a couple good events with a videographer so that you can build up a quality archive of footage to pull from for promo videos. The expense of hiring a videographer is offset by the amount of people a good promo video will bring. There are an infinite number of ways to promote your event, so you can get very creative with ways to get people in the door.
Flyering is one of the oldest ways of promoting events and is still fairly effective. Many promotion companies are opting for online only advertising because you can reach more people in a smaller amount of time with fewer street team members flyering events. Printing posters can get very expensive very fast. I would only reserve this for large parties with large budgets.
Because posters are fairly expensive, you need to place them strategically to get the most bang for your buck. When putting up posters, find areas that have a lot of traffic. If the venue you are throwing your event at hosts similar events, hang some up in that venue. Telephone poles outside of other venues that host events, inside your other events, in small businesses like coffee shops and hookah bars that party people frequent and areas around your venue are probably the only other areas to put them up that are worth the money for small events.
Large events can afford hang them up all over their city and even neighboring cities. It looks like spam and usually gets ignored.
Sometimes promoters can get away with it on their personal page if they make posts like that all the time, but it still reflects on the event and the promotion company. The best way to get your posts seen is by paying to sponsor them. You should sponsor almost everything you post to make sure you're visible to as many relevant people as possible. Choose a good variety of tags so you can reach a larger audience. Going hand-in-hand with sharing posts to increase visibility, contests should all be posted on the promotion company page.
You can do a contest where you post a flyer or contest image and users need to like the photo, comment on it, and share the post to be entered to win. Set a date so users know when to stop and so you can pick a winner.
We will then select a winner and announce who it is publicly. How you choose the winners is up to you. Try to share your event or post something about your event at least 3 times a week. Make sure all your promoters do the same. One of the advantages of posting your event in groups is that it will notify all the group members that something has been posted in the group. Artist spotlights are normally reserved for larger events where there are many large artists worth highlighting and due to the extra work involved.
As mentioned before, I would suggest having 2 or 3 artist spotlights per week and ascending from least popular to main headliner to help build hype. After the spotlight is posted, have your promotion team share the post on their timelines, groups, and post it in the event for everyone to see.
Instagram has quickly become one of the leading social media sites, especially for the under 21 age group.
Make sure you take advantage of this by squarifying all your images and posting them to Instagram as well. If you keep a promo company website, keep a calendar on it to inform visitors of all your upcoming parties.
Online ticket sellers will give you the option to download certain information about your customers. One of the items you can download is the email address. Sign up with an email marketing company and load all these email addresses into it. The best companies I have found are MailChimp and Mad Mimi because they have a lot of features that simplify the process of creating great looking newsletters. In your newsletter, you can include all of your upcoming events, exclusive email-campaign-only deals, event announcements, lineup drops, DJ mixes for headliners, and more.
Get creative with it. High quality email content will make users less likely to unsubscribe. Paid website advertising and Google Adwords should only be reserved for massive events like EDC Las Vegas, Ultra Music Festival, and other events that draw crowds from all across the world. This is mini-guide is going to cover the basics of these areas. There are professionals who specialize in each of them who I would recommend hiring whenever necessary.
You could hire a professional to bring it in for a couple hundred dollars and it should always be in good conditions and constantly upgraded. I would only suggest buying your own gear if you plan on doing this long term and can afford decent quality products. I'll be writing a separate guide to cover these in more depth. For now, here's a general overview of some of the terms you'll see so you know who to hire. If your venue doesn't have a stage, I would recommend building one.
If you have the space to store them, they're very inexpensive to build and you can use them for years. For the DJ booth that will hold all the equipment, I would recommend that you just use a sturdy table to start. If you use a weak table, it could collapse from all the gear on top of it. We've built booths that you can disassemble and take to different shows and they're a hassle to take around.
If you're going to build one, it needs to be almost 8 feet long to hold 4 CDJs and a mixer. You need a truck or large van to carry it around and if you don't build it sturdy enough, it will collapse if a DJ jumps on top of it. Truss is the metal bars holds the lights. It's typically hung over the stage and over the crowd in multiple areas. The lights are attached to the truss with O-clamps and couplers. For added safety, make sure you use safety cables so your lights don't fall on to someone in the crowd.
You could be held liable for injuries incurred from negligence if something like that were to happen. When setting up truss, don't hang it from anything that's not designed to carry a load.
Your best options are holding the truss on tripods or hanging it from a load supporting I-beam. Use straps that are designed to hold enough load if you hang it from a ceiling beam and make sure it is completely secured. Fog is a great way to add some ambiance to the room. It allows light to become more visible in the air. Usually, you're going to want a fog that isn't too dense that will lay near the ground. You want your fog to fill the entire room and disperse evenly. If you want to use lasers, then you need to have fog for the beams to be more visible.
We use cookies to make wikiHow great. By using our site, you agree to our cookie policy. Cookie Settings. Learn why people trust wikiHow. Download Article Explore this Article methods. Tips and Warnings. Related Articles. Method 1. All rights reserved. This image may not be used by other entities without the express written consent of wikiHow, Inc.
Look for music festival raves. These are usually large events put on by music companies with multiple DJ performances. Download EDM, or electronic dance music, apps. You can find apps like this on the app store to search for your city to see when the next rave is happening. Find social media pages for ravers.
Follow EDM venue pages on social media. Follow their pages so you can be alerted whenever they post about an upcoming show or rave. Search for DJs on social media. If there are any local DJs in the rave scene that you like, try to find them on Facebook, Instagram, or Twitter. Method 2. Spot fliers around town.
Check out the fliers posted on telephone poles in your city, especially near music venues. Make friends with ravers to find out about events. Try to connect with friends who also like to rave so you can get some insight on when and where the raves are happening. Talk to people on raving messaging boards or chat with people in person at the first rave you go to.
A lot of long-time ravers know a ton about the culture and where the next rave is. If you can, try to make friends with some people who have been raving for a long time.
Volunteer for a rave promoter. The people who know where all the raves are usually are the ones promoting them. Try to get in touch with a venue manager to see how they promote events, then offer to hand out fliers or post online about it. Be active in the rave community so you get invited to raves. Make a lot of friends, talk to people when you go out, and be patient as you wait for an invitation.
Method 3. Find friends to go with you. Outdoor raves are becoming more fashionable recently. People do not like feeling claustrophobic in a warehouse or small club anymore. Outdoor raves and festivals offer the openness and freedom that many desire. Miami, Florida is another city that has some of the best raves in the country.
This is due to its location, which is warm and by the beach. Miami has long been a hotspot for spring breakers, so many young people interested in rave culture end up in Miami. Miami is also host to one of the biggest EDM festivals in the country. It is called the Ultra Music Festival, and it attracts thousands of people each year.
Moreover, Miami, much like Las Vegas, has several factors in its favor for being one of the centers of rave culture in the United States. It should not be surprising that Miami is one of the best places to catch a rave in the United States, so be sure to mark it on your list. Not all cities need to be warm year-round to have a vibrant rave scene in the United States.
However, Chicago should be on your list of cities to look out for when it comes to raves. Chicago has many music festivals, such as Lollapalooza, which include separate stages for electronic dance music. However, the rave scene goes beyond just the festivals one can attend. Consider some of these reasons why Chicago is a great hub for rave culture in the United States.
Do not forget about the music festivals, either. As mentioned, they host many music festivals that have an eclectic selection of music genres. Each of the major music festivals that take place in Chicago makes sure to have time for EDM, so while it may not be your typical rave scene, it is still worth mentioning.
There are many clubs and a vibrant nightlife in Los Angeles. This city has a long history with rave culture. If you want to go to a festival, there are many in the area, but if you want something smaller, you need look no further than the city itself. San Francisco is known as an eccentric city, and this cultural identity extends to its rave scene. There are many reasons to love San Francisco as a destination if you want to experience rave culture.
California is a great place to attend a rave because it has more than one city that has a great rave scene, and it is warm year-round, so whether you want to be inside or outside, there are plenty of options for you. Detroit may not seem like an obvious choice when it comes to finding a vibrant rave scene in the United States, but you should consider it. Techno music has played a huge part in the city, and it has been present in Detroit for quite a while. In the summer, there are many outdoor venues that host raves you can attend, and the city even has an underground scene, too.
Detroit is one the best spots in the midwest, along with Chicago, to discover a great rave scene. Moreover, many of the best EDM festivals take place in Michigan. New York City is a massive hub for great raves in the United States.
It is a major city with many options to choose from when it comes to EDM. Consider all that is packed into this city. Remember, the rave scene in New York City has been around longer than most others. As a result, the city has a rich display of options for you to choose from. Sometimes the local rave scene is not enough. While it can be a lot of fun to experience local raves and EDM events in small nightclubs, one of the best ways to experience rave culture is to attend a festival.
Festivals can be any size, but certain festivals are massive. The bigger the festival, the more energy you will experience. Moreover, many people from all over the country visit these festivals. You can meet people of the community from all over, and this will enhance your rave experience. But what are the biggest festivals in the United States that you visit?
Consider the following festivals when looking for one to attend. These festivals are some of the biggest around. No matter where in the country you live, or if you are just visiting, you will find an EDM festival that will be fun. Moreover, in , these festivals are returning, so the energy will be higher than ever.
Of course, back then, it was just a warehouse rave. The festival itself takes place in the Las Vegas Speedway. The entire speedway transforms into a giant dance party, and it is filled wall-to-wall with people. It takes place from sunset to sunrise, which adds to the allure of the event. It is a themed event. It takes on characteristics of a massive carnival, so while you are there you will see multi-colored lights, ferris wheels, costumes, giant LED flowers, and more.
The Electric Daisy Carnival is considered one of the most extravagant, and the headliners at this festival never fail to disappoint. You will see some of the biggest names in the genre, and you will experience some of the best energy any EDM festival has to offer.
The carnival atmosphere adds to its popularity. There is a reason why people continue to come back to this festival each year and why it has lasted and evolved the way it has. However, whereas the Electric Daisy Carnival is carnival-themed, beyond wonderland is fantasy-themed. Many extravagant costumes are seen when you go. As the name implies, it is modeled after Alice in Wonderland, and it includes dancers, large animatronic figures, and costumes. People who attend Beyond Wonderland usually wear outfits and costumes resembling characters from different fantasy stories, especially Alice in Wonderland.
Beyond Wonderland also includes many lasers and lighting effects that truly bring the experience to a new level. It takes place outside and at night, and its fairy tale theme is popular among those who come back each year. This is one of the biggest EDM festivals around, so if you want a high-energy rave atmosphere, this is one you should not miss.
It attracts upward of , people, and it takes place outside at Bayfront Park. This festival is near the water, and it takes place both during the day and at night. The atmosphere is high energy.
It also takes place during Miami Music Week, so it is a part of something larger in the area. Once the sun sets, the atmosphere gets more club-like as there are light shows and pyrotechnics.
The Ultra Music Festival is considered one of the best in the country, and it is easy to see why. Miami Music is unique among music festivals for EDM because it does not take place at a single venue. Consider some of the features of Miami Music Week, you will see why it is a popular rave. If you do not like being confined to a single venue, then the Miami Music Week is for you.
0コメント