Thrustworthy in his effort to increase IAAF credibility in the fight against doping? He wants to maximise commercial growth, focus more on youth engagement, increase resources for anti-doping, including the introduction of a new independent unit, establish a new IAAF ethics department to safeguard the values of the sport and give the national federations more power.
But if he means business, the journey to save an IAAF in crisis has just begun and more money should be spent, especially in the fight against doping. To claim honor for rescuing the IAAF, he needs to increase the earnings of the organisation and channel more money down to healthy sports projects at grassroot level all over the world. And probably most imminent and most important of all: Sebastian Coe has to deal with the doping problem right away.
Declaring war against those revealing weaknesses in the IAAF regime of anti-doping is not the way to deal with it. Sitting silently while watching Justin Gatlin renew his sponsorship deal with Nike and be the main attraction at the World Championships in Beijing is also wrong.
Coe needs to declare a war on those cheating, not those who try to get rid of them. But first of all he has to make a clear distinction between what is personal gain and what is best for athletics. The election campaign is over. Many would like to see the real Sebastian Coe, if he exists. Guidelines for posting Play the Game promotes an open debate on sport and sports politics and we strongly encourage everyone to participate in the discussions on playthegame.
But please follow these simple guidelines when you write a post:. The website www. I think Lewis Hamilton has done that. If you go back, Colin Kaepernick in the US did a few years ago [when he knelt during the national anthem].
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In he was appointed a life peer, becoming Lord Coe of Ranmore. He led London to victory over Paris, with many pointing to his rousing speech at the vote in Singapore as the decisive moment.
Despite early public cynicism, Coe helped win over the media and London went on to host a phenomenally successful Olympic Games, with Coe at the helm. Following the games, Coe was elected Chairman of the British Olympic Association - a post he held until Packing his speeches with anecdotes from his time as an Olympic athlete, an MP, his chairmanship of London , his turnaround of the British Olympic Association and his presidency of the IAAF through troubled times, Lord Coe demonstrates to audiences his political and strategic expertise in guiding large organisations on the global stage.
His themes include leadership, collaboration, crisis management, building resilience, handling change and challenging the status quo. Lord Coe believes in creating a clear, strong vision for an organisation - a simple, transferable set of values which are adhered to at every moment and by every employee whatever their role.
This vision, he contends, is key in times of change and turbulence. Throughout his career Lord Coe has found success by leading from the front to make vision a reality.
Lord Coe brings energy, passion and innovation to all his work - qualities which captivate his audiences the world over.
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