They brought together so many different brands and were missing a uniform look so they unified all of its products under one color scheme to make their products even more recognizable to customers.
The lawsuit was filed to protect use of the iconic green and yellow color combination on agricultural equipment. Overall, it seems as if nobody for sure knows the exact answer of whom, how or why the iconic green and yellow color combination was chosen. John Deere passed away in long before the invention of the tractor.
I like the idea of the colors chosen were green for the growing crops and yellow for the harvest ready crops. I love both colors and the green and yellow combination has become iconic and traditional. Janel Schemper can be reached at janel allaboardharvest. JC Schemper cutting wheat in Montana I suppose this is only his theory but sounds good to me. I have an old advertisement that mentions the green and yellow being as familiar "as the green of cornstalks and the gold of ripened grain".
The whole thing might have started because they got a good deal on a certain color of paint and the market liked it.. I think Deere used some shade of green and yellow on the Dain tractor, as well as some red. Earlier plows used some yellow, red, and black as well, sort of like the early Van Brunt wood box drills.
Mansur planters were red and cream. I think the tractor colors became green and yellow because that was the color combination used on the Waterloo Boy, the popular line that they bought in Now, I wonder, since the time frame of introducing the Dain tractor to the public was right about the same time or a few months later, that the Waterloo acquisition came about that maybe they chose to paint the Dain green and yellow, with a little red, after the fact, to ease it into acceptance.
Guess it was lost in the board or committee discussions along the way. A little bit of color discussion can be found in the "John Deere's Company" by Broehl. Was a menber of the Northern Ill Stam Power club for 30yrs.. The complaint alleged federal trademark infringement, unfair competition, and trademark dilution, as well as trademark infringement under Kentucky state law. Deere claimed that by using the recognizable color combination, FIMCO knowingly attempted to associate its products with the Deere brand in the public mind, with the effect of diluting the value of the trademark.
District Court Judge Thomas B. Quad City Times reported that Deere has asked approximately 40 companies to stop using green and yellow, and FIMCO was one of only several that refused.
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