What virtues do you want to highlight? Speed, bold innovation, efficiency, compassion, intuitiveness? Brand personality traits that appeal to your target customer are an important consideration when choosing logo colors. Consumers consciously or subconsciously choose products that align with their personal identities. Colors help consumers to categorize products and services, identify which are for them, and in turn make purchasing decisions between similar products.
Once you know what you want your brand identity to represent, go through the list of colors above and identify which might help you convey the right message. Remember that you are not limited to one color. If what you choose to emphasize about your business is its variety of products like eBay multiple colors are a great way to show that diversity.
Similarly, choosing two or three specific colors can highlight what makes you unique. The original Coors banquet logo pairs a golden brown—which not only is the color of beer but is a combination of masculine brown and affordable yellow—with a mature blue wordmark. This is perfect for their target customer. Once you get a logo design you like, experiment to see what it looks like in different colors.
Show the samples people who have never seen it before and ask them what type of company they think each logo is for. If your brand is international in scope—as so many today are—you should be aware of the symbolic meanings your logo colors can have when viewed in other cultures. A common example is the way white is viewed in most Western cultures as symbolic of purity while in some Eastern cultures as symbolic of death.
A little foresight and cultural sensitivity can go a long way toward making effective color choices and getting your logo color meanings right. The key to an effective logo is brand recognition.
Cell phone service providers in the United States are an excellent example of this; each has chosen a distinct color for their brand that most consumers can instantly identify.
Choosing the color of your logo is not as simple as liking green and wanting a dark forest logo. Can you benefit from being the exciting, fun company in a more traditional field? Let us know in the comments what color your logo is or will be. Want more logo design tips?
Check out our article on how to design a logo. Designers, check out these contests so you can start building your career. Get a design. Read on to learn: Which logo colors mean what Where logo color meanings come from How to choose a logo color How culture impacts logo color meaning What you can do to stand out from the competition Which logo colors mean what?
Intense design by ultrastjarna. Attractive logo design by nnorth. Design by KisaDesign. Design for life coach by CostinLogopus. Tub company logo by C1k. Knitting webshop logo by ananana Cheeky logo design by Cross the Lime. Minimalist logo design by makmoer. Duck logo by cucuque design. Logo design by gromovnik. Minimalist logo design by goopanic. Eggcellent logo by Stephen. Dreamy logo by CostinLogopus.
Spiritual logo by majamosaic. Earthy design by Mila Katagarova. So what would the optimal number of colors be that you should have in your logo?
The optimal number of colors that a logo should have is between 1 and 3, with at least 1 primary color and up to 2 secondary colors. Although a logo could technically have more than 3 colors, 3 or less would be the general recommendation.
Colors have entire psychology behind them when it comes to branding and this is a great starting point when deciding the colors of your logo. That being said, you should choose your primary brand color based on the below color theory, as much as possible, in order to establish the most effective color to convey your brand in your logo design. Primary colors represent the core of your brand and your identity.
Brands usually have between 1 and 3 primary brand colors, but my suggestion and one of my expert tips is always to stick to 1 primary brand color only. Secondary brand colors are used to compliment your primary colors or color.
Brands usually have multiple secondary colors, but once again, my suggestion is always to try and stick to a maximum of 2 secondary colors to complement your primary color. Choosing the secondary, and tertiary, colors that would complement your primary brand color can be tricky sometimes, but luckily we can follow basic color chords based on the color wheel, to determine our secondary colors. Triadic: Three colours equally spaced in the colour wheel.
In this way, one colour is predominant and the design looks more balanced. Tetradic or Double Complementary: This scheme combines two pair of complementary colours. This is the hardest colour combination to balance. Too many colours may create confusion. Besides, there is always the chance of risking the design with a wide colour palette. Colour is one element of design, but not the only one. Your logo ideas should be clear and easy to digest.
In order to build consistency a predominant colour must run all along the brand. That said, many famous brands have broken those rules. Google and Ebay are some of them, in those cases the multicolour palette works well as the fonts are evenly distributed. You can break the rules but it has to be pleasurable to the eyes. Close Menu Guest Posts. Tags 3 colors logo , logo color , Logo Design.
Aug 8, Graphic Design , Logo Design. One color logos portray the confidence of an established company and have a very professional look. These much simpler logos are used by big brands because they know, through years of marketing research and testing that smaller companies could not afford, that consumers tend to pick one product over another because it is on their minds, and logos which have too much information to process, including multiple colors, are harder for people to remember.
As you can see from those stats, the majority of brands are using either blue or red in their logos, with black being not too far behind them.
Red tends to convey desire, passion, and power. Blue conveys professionalism and faith. So do we start messing with that psychology of color when we throw multiple colors into the mix?
0コメント